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Channel: Latest articles by James Jarnot from Direct Marketing News
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Do Social Birds of a Feather Flock Together? [Infographic]

Most professionals agree that social helps their marketing take flight.

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Does Your Marketing Organization Have the Right Bones? [Infographic]

Or, perhaps your company has a few skeletons in its closet that keep its marketing from achieving its full potential.

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The Content Marketing Buzz Kill [Infographic]

Marketers and creatives feel the sting when there's a lack of collaboration on content marketing efforts.

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Marketers Ignore Consumers' Right to Vote [Infographic]

Does your brand act on customer preferences? Or, are your promises to do so just political jargon?

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Give Thanks for Data-Driven Marketing [Infographic]

Don't let your organization stuff its database with poor quality information.

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Consumers Didn't Leave Any Channel Out in the Cold This Thanksgiving Weekend

But the percentage of e-commerce orders driven by social was a bit bleak.

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Is Email Useful All Year Round? [Infographic]

Of course it is. But there are dates when you should or shouldn't hit "send."

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Smart Cookies Rely on Content Marketing [Infographic]

CMOs need to act like publishers if they hope to make some dough.

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B2Bs Plan to Roll Up Digital and Mobile Capabilities [Infographic]

But the future of search and display is fishy for companies in marketing services, media, and technology.

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Data Keeps Email Relevance on Track [Infographic]

Integrating email with other channels enables marketers to chug full steam ahead.

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Marketers Want S'More Technology [Infographic]

Determining which solutions to implement can be a real adventure.

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Consumers Are Guarded About Their Data [Infographic]

Yet, some salute the practice of personalized customer service.

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Personalized Content Helps Companies Stack the Deck in Their Favor [Infographic]

But not everyone is following suit.

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Mobile Proves to Be Fruitful for Email [Infographic]

The mobile channel produces fertile results in terms of email opens and read time.

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Marketers Roll Out the Red Carpet for Marketing Automation [Infographic]

The technology's performance earns rave reviews from a majority of marketers.

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Don't Let Poor Technology Burst Your Content Marketing Bubble [Infographic]

Today's content needs to be engaging and personalized to really pop.

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Data Can Be a Marketer's Dream—or a Persistent Nightmare [Infographic]

Too many B2B marketers are sleeping on the job when it comes to maintaining the consistency and quality of their data.

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Is Data Security Only a Myth? [Infographic]

Data protection appears to be many companies' Achilles' heel.

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Is Personalized Content Just What the Doctor Ordered? [Infographic]

For most marketers, personalization is the cure for ineffective content.

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Companies' Investments in Email Marketers Vary Widely [Infographic]

The median salary for male email marketers is $15,000 more than that of females'.

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